Monday, March 10, 2008

100 Google AdSense Tips

Webmasters everywhere can participate in Google AdSense programme where Google will serve advertisements on the webmasters� sites in exchange for some payment. If you are a webmaster and have not put AdSense, consider to do so.


Here is the 100 Google AdSense Tips


1. AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor.


2. Impression count is basically referring to your traffic. It means the number of times AdSense block is displayed.


3. Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0. 1% to 30%, but most commonly around 1% to 10%.


4. Cost-per-click (CPC) is the earning you get per click. While traditionally it refers to the amount advertisers pay for each click, it can also mean the amount publishers get for each click.


5. Smart-pricing is AdSense method to determine how valuable clicks from your site is worth. If clicks on your site doesn�t provide good value to advertisers, e. g. from visitors� geo-location that seldom translate to sales, you will only get a fraction of the supposed CPC.


6. Apply for AdSense account via blogger. com for faster approval.


7. Once you get your AdSense publisher code, you can put it any of your websites without requiring further approval.


8. Read and reread Google AdSense Program Policies and Terms and Conditions.


9. Don�t click on your own ads, or ask people to click, even if you are using proxies.


10. Don�t use click-bots.


11. Don�t encourage your visitors to click on ads. The only acceptable text is �Sponsored Links� and �Advertisements�.


12. Don�t put competitor contextual ads on the same page as your AdSense, for example: Yahoo Publisher Network, Clicksor. Non-contextual ads are ok.


13. Don�t put your ads on objectionable material, e. g. adult sites, gambling sites, mp3, etc.


14. Basically, don�t cheat AdSense. Google will catch you, sooner or later.


15. Viewing your on website will not get you banned. Just make sure you don�t click on the ads.


16. However, repeatedly reload your page to jack up page impressions can get you banned.


17. When in doubt don�t hesitate to contact the AdSense team. They are very helpful.


18. Choose a high paying niche without too much competition.


19. You can try highest paying keywords from cwire. org, but know before-hand that you�ll face very fierce competitions.


20. Use Overture Bid Tool and Search Engine Keyword Tool to find suitable keyword.


21. Consider signing-up for AdWords and create a mini campaign. It can help you to understand the working of AdSense.


22. Put your targeted-keyword on Page Title.


23. Repeat the keywords in your content.


24. Learn HTML.


25. Put emphasis around your keywords by using HTML tags


26. Get domain name that contains your targeted keyword.


27. Submit your website to directories for inclusion, e. g. dmoz. org, yahoo directories


28. Submit your URL to search engines for crawling.


29. Create and submit your sitemaps to Google Sitemap (sitemap. xml) and Yahoo (urllist. txt)


30. Google is not the only search engine. Optimize for different engines as well. You are very likely to face less competition than in Google.


31. Invest for original fresh content. Write or pay for contents regularly.


32. Use copyscape. com to find content theft. You invest for your content. Don’t let it be taken by unscrupulous webmasters.


33. Article marketing is one of the best way to deliver traffic to your site. Write and submit articles to article-submission sites. Include short summary and hyperlinks to your website in the author information box.


34. Don’t use objectionable methods to draw visitors to your site; buying traffics, spyware, hidden-texts, page cloaking etc will get your AdSense account terminated.


35. New visitors have higher chance to click on the ads than regular visitors, thus higher CTR (click-through rate).


36. Regular visitors have higher chance to recommend your site to others.


37. Search engines are where most of your new visitors come from. Learn a bit about Search Engine Optimization, or pay people to do it. Doing it yourself will save yourself from troubles created by not-so-honorable SEO (Search Engine Optimizer).


38. Don’t create mirrors. These are sites with different URLs but same contents. It hurts search engine ranking.


39. Its easier to create many websites with low earning than few websites with high earning.


40. Forum generally have high impressions count, but very low CTR.


41. CTR isn’t everything. If your CTR is high but gives low conversion rate for the advertiser site, it will trigger AdSense smart pricing.


42. Follow good design guidelines. Avoid the common design mistakes.


43. Help your visitors by creating easy navigation. You want your visitors to stay for as long as possible.


44. Use Google Analytics to see your website statistics. It can help you optimize your site.


45. Google AdSense Heatmap works. Just above your main content is the best position to put your AdSense block


46. Forum sites have different Forum AdSense Heatmap. Best positions for AdSense for forums are: on the left panel, after the first post, and just below the last post before the footer.


47. Forum is interactive medium. Be sensitive to your visitors concerns.


48. Try 300×250 medium rectangle, 336×280 large rectangle, or 160×600 wide skyscraper ad formats. These are the best performing AdSense ad formats.


49. Choose colors that blend with your content.


50. Wrap the AdSense block around your content.


51. Put images next to or above your AdSense block can help improve your clicks-rate.
Edit: take note, however, to make it clear that the images are not part of the ads. If not sure, consult AdSense support before doing this.


52. Use channels to track the performance of different format, colors, and positions.


53. Opt in for both image ads and text ads. Google will choose better performing ads for you.


54. AdSense have both CPM (cost per thousand impressions) and CPC (cost per click) ads, and will choose the one it thinks can perform better.


55. Both image ads and text ads can be either CPM or CPC.


56. Put link unit ads. They can add to the bottom line.


57. Try Google Search unit. They provide value to your visitor while adding to your bottom line.


58. Put in lots of efforts in creating contents and promoting your website. AdSense is not a get-rich-quick scheme.


59. Clear low-value links from your site. You want your visitors to exit through the ads. Put only links that are really useful for the visitors.


60. Search “AdSense Tips” on Google. Most webmasters continuously try to optimize their AdSense and many are more than willing to share their result.

61. If you blog, Darren has some tips for you.

62. Inside AdSense is official AdSense blog, where you can find latest developments about AdSense.

63. You can get help of other AdSense pulishers at AdSense Help Group.

64. If you are serious about making money from AdSense, get Joel’s AdSense Secrets.

65. Don’t put too many ad blocks on your site. Find out the highest CTR block and remove the others. Few clicks on the 1$ ads are better than many clicks on the 3-cent-ads.

66. Experiment, experiment, and experiment. You can never stop trying for new ad format. Even if you think you can’t improve anymore, one slight change might increase your earning significantly.

67. Remove the “Advertise on this site” from your AdSense block until your site is big enough to attract real advertisers. This will help to clear off many MFA (made-for-adsense) sites. You can disable it from AdSense account setting.

68. Use AdSense Preview Tool to test the ads that will appear on your site. You can click on ads in the AdSense preview tool, as the advertisers are not charged from it.

69. AdSense uses geo-location to deliver advertisement. So, what you see on your site might not be what your visitors see. Use AdSense Preview Tool to view your AdSense advertisement displayed for visitors from other places.

70. Use AdSense Competitive Ads Filter to remove scrapper sites ads. Scrapper sites are sites without real content. They are either link farms, content theft, or meta search engine.

71. Use AdSense Competitive Ads Filter to remove irrelevant ads.

72. AdsBlackList. com have good list of URLs to block. Try it.

73. Try variations of AdSense colors, format, position on different pages to make it more unpredictable for your visitors.

74. Learn some CSS.

75. If you are putting multiple ads block on your website: put most clicked block to appear first in the HTML. Higher position in HTML = higher paying ads. You can do this using CSS.

76. Try to put contents on different subject topics. If it can draw visitors, write more on that topic.

77. If you have dynamic pages, use htaccess rewrite rule to make it appear as static, e. g. http://www. hundredtips. com/100-google-adsense-tips. html instead of http://www. hundredtips. com/?p=6.

78. Validate your site HTML and CSS.

79. Break your long articles to few short articles; this way the users are exposed to the ads for more times.

80. Keep each article focused on one topic.

81. Watch your statistics and pay attention to articles that bring in visitors.

82. Write more articles within the subject that attract visitors.

83. Web-savvy visitors are less inclined to click on ads.

84. Have patience. You need time to build the traffic, and to optimize it.

85. Think long-term. Analise what your visitors need, provide value and good experience to visitors.

86. Consider buying websites. If you do it right, you can get back your investment in a relatively short time.

87. Watch your AdSense earning. Notify AdSense Team if you find anything suspicious. Your competitors might try to sabotage your account, or your well-meaning friend keep on clicking on the ads thinking they are helping you.

88. Use Google AdSense section targeting to help AdSense deliver more relevant ads.

89. Use AdSense Alternate Ads in case if AdSense can’t find any relevant ads.

90. Use rotating color ads. It keeps your visitors from getting AdSense blind.

91. Try other contextual advertising networks too. Yahoo Publisher Network is still in beta and only available in U. S. , or you can try Clicksor, Bidvertising, etc. Just make sure you don’t put the on the same page with the AdSense.

92. You can put your clickbank, amazon, or other affiliate links on the same page with AdSense. You can also put other advertising network, so long as it is not contextual ads. Try Chitika, and disable the contextual ads option.

93. If you don’t follow the Terms and Conditions, your AdSense account will be disabled and you’ll get banned for life.

94. If you didn’t do anything wrong and your AdSense account is disabled: write them a polite and professional email, be patient and be persistent. Offer them your server logs to prove your innocence.

95. Spread the links to your website: put it on your email signature, put comment on blogs, participate in your niche forums.

96. Promote your articles in social bookmarking sites: del. icio. us, digg, reddit are good start.

97. Provide �Email a Friend� option to visitors.

98. Familiarize yourself with AdSense earning report. It can help you determine where your money is from, and optimize accordingly.

99. Offer newsletters for visitors. It give you chance to get the visitors back regularly.

100. On AdSense support page, you can find almost every information you need about AdSense.

Read More......

Why You Shouldn’t Cheat AdSense

If you applied for AdSense account with intention to cheat and earn fast bucks, I hope by now you have understood that you shouldn’t.

Why? You say. Google is so rich, losing some pennies won’t hurt.

Well. Probably. But when I say you shouldn’t, trust me. You really shouldn’t. These are just some reasons:

1. You can’t cheat Google

Every once in while, someone will comes out with ingenious idea of how to get more money from AdSense in less than honorable ways. He will announce to the whole world, posting in every forum and tell people how smart he is. His idea is always untraceable by Google, it is always original, and it always gives easy money.

What he doesn’t know is, few months after that, he will get caught by Google, always. And his AdSense account will be disabled. Always. And he is banned from ever applying for AdSense account again. Always.

Google is a giant, with 2005 revenue of almost US$ 10 billions, and profits of more than US$ 1 billion. A large chunk of this comes from Adwords / AdSense advertisements.

More click fraud means less trust, less advertisers and less money, to the extent that if unsolved it will bring collapse to pay-per-click advertisement business. Now. Do you think Google will let you jeopardize their billion dollar business model?

They have money and ability to bring together many of the the smartest and brightest engineers and scientists on earth, has been doing that and will continue to do so. How smart do you think you are that you can outsmart collaborative effort of the brightest brains?

You might be able to pull through for two or three months, but eventually the fraud detection algorithm will catch up and you are caught. And you get banned from Google AdSense, among other things.

2. Cheating = stealing

No matter how you want to justify, face it, cheating is stealing. You are not only stealing from Google, but also from Adwords publishers. Majority of these are are not big companies, but small webmasters depending on Internet to make a living.

Moreover, even if your morality (or lack thereof) permits stealing from your own fellow, bear in mind that stealing is illegal. Regardless of whether it is done offline or online, a crime is a crime. You might get jailed for that.

In fact, Google has started to bring AdSense fraudsters to court a few months ago. Some were jailed, and some others were fined heavily.

3. It is just too easy to earn more, legally

Let’s say you managed to cheat AdSense undetected. You don’t use clickbot or proxy or click-ring or paid clickers. You managed to somehow get the clicks from distributed IP. You don’t use pop-ups, spyware, adware. You are careful that your CTR does not exceed 10%. Still, your earning is limited. There is a cap you can’t cross, else you will invite unwanted attention to your account.

With so much effort to cover your traces, actually you will get better result if you concentrate your effort to improve the website.

Write more contents, submit articles, improve on your search engine optimisation, improve adsense placement, and you can get the same earning or even more. Sure it will take some time, but this is legitimate.

Read More......

How to Cheat Google AdSense Or Get Your AdSense Account Disabled

Face it. You come to this article probably thinking to find some ways to cheat Google, or to confirm whether some method you have on mind will work. Well, if you want to know how to cheat AdSense, here are the ways, focusing on the AdSense click-frauds. These covers from basic AdSense cheating techniques to the advanced class.

But before you proceed, you might need to know why you shouldn’t cheat Google (answer: you will get caught).

1. Basic clicker cheat

This is a noob. This guy knows almost nothing about web technology or network architecture. He clicks on his ads every time he has chance. It can be a few clicks to hundreds of clicks daily. Most likely he doesn’t even read the AdSense Program Policies and Terms and Conditions.
2. Proxy clicker cheat

She knows a thing or two about cookies and IP address. Or she doesn’t know, but somehow guessed that if she use the things called anonymizer, Google will not be able to trace her, because her identity is hidden. She may use anonymizer / proxy websites or specialized anonymous software like tor (The Onion Router).
3. Multiple computer clicker cheat

He knows that somehow Google will detect if the clicks are originated from his own computer. So he will try to even out origin of the clicks. He will recruit his friends, family members, relatives, neighbors, his cats, and his dogs on single mission: to click on the ads. He will also click on the AdSense ads when he is using the library computers, or his office workstation.
4. Software clicker cheat

Graduate to the next step is buyers of clickbots / click-bots. These are specialized robot software to click on AdSense ads. It will browse around your websites, clicking on the ads every few minutes. The more advanced ones will cloak the IP address too, so the website seems to be very popular worldwide. To cover the track, this clickbots will browse around the advertisers sites too while continuing its “click quest”.
5. Paid-clickers cheat

If you don’t like automated things, there is always other option for you. Just pay $50 dollars a month to the professional AdSense clickers. These are groups of highly specialized Internet surfers with office in the dark rooms in street corners of India, Pakistan, and China, helping AdSense account owner to earn good amounts of money � before the AdSense account is disabled, that is. They will browse around your websites, clicking on the ads every few minutes. Because they use human eyes, they know which ads worth more. And to be more convincing they can click a link or two, or sign up free offers / newsletters on the advertiser sites.
6. Click-rings cheat

Network is power. So says many business gurus. Instead of taking things to their own hand, this people realize that they can join hands with those with similar goals and distribute AdSense clicks among themselves, the so called AdSense click-rings. Joining this click-ring network means that your website address will be made known to members, who will regularly browse the website and click on your AdSense ads. In exchange, you will also browse other members’ sites and click on their AdSense ads. The medium used varies. Some click-ring groups use mail-list for communications. Some are using bulletin boards/forum, Yahoo groups, or Usenet. IRC is another popular way. Slightly more complicated is specialized AdSense exchange software for collecting members website address and displaying others’ websites for clicking.
7. Other medium cheat

I have tens of thousands email address on my newsletter subscriber list. If I include AdSense ads on my newsletters, with 5% CTR, I can get a thousand clicks per one email. Not bad. Or I can pay someone to write some useful/nice/funny/cute toolbars or firefox extensions or screensavers that people can download and use for free, and display my AdSense ads there.
8. Visitor cheat

Simply putting “Visit out sponsors” or “Check out the ads above” on your website is cheating. This might not be very clear-cut cheat to some. But Google AdSense program policies has stated clearly, the only text allowed are “Advertisements” or “Sponsored List”
9. Spam cheat

This is the highest level all click-frauds, the Maestro of Fraudsters. She spams millions of emails regularly, offering to “satisfy your inner needs if you can help me check on the links on my website”. Of course, email is not the only way. What IRC and instant messaging (IM) are for, after all. She will look for unsuspecting victims, offering something too-good-to-be-true “if only they will visit the website and click on the links”.
10. Click-through-rate cheat

Whichever method(s) above used, there is one limiting condition: the CTR(click-though-rate). Any CTR that exceeds certain percentage (probably around 10%) will raise red flag in Google AdSense back room. To lower the CTR, the professional cheaters will create some pages on the same domain that attracts very high traffic. Some interesting freebies will sure do the tricks. AdSense code is pasted there, thus creating a very high page impressions. Whether or not the the ads are clicked does not matter anyway, because they are targeting low paying keyword that does not have much competition. The fake clicks are, of course, on where the big money is, the low traffic pages stuffed with high-paying keywords.

Disclaimer: I don’t say and don’t think that these methods will work. If you even need to read this article, there’s 99.999% chance you will get caught before you can even get your first paycheck. Your AdSense account will be disabled, and you get banned from ever applying for AdSense account again. To see what other ways you can do to get banned, see How To Get Banned From Google AdSense.

If you are not interested for getting banned, and just want to increase your AdSense earning, check out 100 Google AdSense Tips.

Read More......

Thursday, March 6, 2008

Adsense First Timer 8 Tips to Optimize Adsense Units

Adsense is one of the most common revenue generators for blogs and websites. Usually you can drastically improve your click-through rate and overall earnings by positioning the ads wisely, by improving the content targeting or by optimizing the ad units directly. Below I will cover the last point, how to optimize the Adsense units with 8 simple tips:

1. The three top performing ad units are: 336×280 large rectangle, 300×250 inline rectangle and 160×600 wide skyscraper. Consider using those units if possible, but bear in mind that other formats might be more suitable for your website design.
2. The most successful link color is blue. This fact is connected with the roots of the Internet where all major websites used to feature blue links.
3. Apart from blue links you can also use a link color that matches the pattern of your website (i.e. If you use green links make the Adsense links of the same color).
4. As a general rule of thumb, blend (no border, same background) your Adsense units if your website has a light color scheme and contrast (border, contrasting background) the units if you are using a dark color scheme
5. If the ads are placed within the content you should avoid using borders while ad units outside of the content can use borders to call attention.
6. If your website has mainly repeat visitors (like Forums) you can rotate the background color of the units to reduce ad blindness
7. Consider removing the “Advertise on this site” message from your units. This can be done on the control panel under the “My Account” section, disabling the “Onsite Advertiser Sign-Up” feature.
8. Test, test and test. Every website is unique so make sure you test with different colors and formats and track the results to fine tune your Adsense units.

Read More......

Tuesday, March 4, 2008

Google AdSense Base in Wiki

Google AdSense, commonly just AdSense, is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

Overview

Google uses its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (The Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)

Many sites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small sites that do not have the resources for developing advertising sales programs and salespeople. To fill a site with ads that are relevant to the topics discussed, webmasters implement a brief script on the sites' pages. Sites that are content rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense site.

Some webmasters work hard to maximize their own AdSense income. They do this in three ways:

1. They use a wide range of traffic generating techniques including but not limited to online advertising.
2. They build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked.
3. They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".

The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

History

The underlying technology behind AdSense was derived originally from WordNet, Simpli (a company started by the founder of Wordnet, George A. Miller) and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel and Steve Reiss.[1] A variation of this technology utilizing Wordnet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998.[2] [3] Oingo changed its name to Applied Semantics in 2001,[4] which was then bought by Google for $102 million in April 2003.[5]

Read More......